| FOR IMMEDIATE RELEASE: | July 9, 2008 |
For more information, contact:
Steve Dowden, Vice President – Sales & Marketing
e-mail: sdowden@hi-lift.com Tel.: (800) 233-2051 ext. 16
Hi-Lift Jack officially establishes Manufacturer Membership with the Performance Warehouse Association (PWA). Founded in 1971, PWA is an organization of specialty automotive parts wholesalers joined together and dealing with management, financial and legislative matters important to the industry. Each year PWA holds a conference. This is an exclusive opportunity for manufacturers and distributors to meet in a private, businesslike environment to discuss sales and marketing policies and programs.
"For the past several years, we have considered involvement in PWA to position ourselves to better communicate with many of our customers that are currently members of PWA and whom attend the annual conference." Vice President of Sales and Marketing, Steve Dowden continues, "With the growing changes in the automotive aftermarket, now is the time to increase that communication not only between us and our current customers but also prospective customers. Our participation in the PWA annual conference will help us better achieve our goals."
This year's PWA conference is being held at the Arizona Grand Resort from September 22nd – 24th, 2008.